Segmenting is dividing the market up into groups with the same requirements and characteristics. These groups are identifiable, different from each other and we can describe the differences between them.

Knowledge about segmenting gives you greater insight into your potential customers. It can help you with:

• Increased market insight
• More targeted marketing communications
• Increased sales
• Product development
• Higher customer satisfaction
• More efficient use of resources

In order to have a more precise insight to serve as a basis for product development, marketing and sale, a project about segmenting was implemented.

This project was run by Winter Experiences Northern Norway with Agnete Ryeng as the project manager.

Do you want to know more? Please contact Agnete:

agnete@2469reiseliv.no / +47 922 61 436.

We know that 7.4 million people from the United Kingdom, Germany and Japan don’t have any barriers to travelling on a holiday to Northern Norway in the period from September to March.