COMFORT PLUS
High comfort level, good quality and service are important. Willing to pay extra for this and unique activities. Happy to travel with partner, 1 of 4 are senior citizens. Travel budget above average.
Want activities and to learn something new, while also time to relax and experience peace and tranquillity. Gladly do activities off the cuff if they don’t require physical exertion.
Prefer to stay in the city and spend much of the time on their own – shopping, local culture and history, good culinary experiences. Not foreign to participating in cultural events.
Gladly go on organised tours, such as whale watching and nature sightseeing by bus, but avoids large groups. For Northern Lights chases, a competent guide, good comfort, extra equipment, and unique and local food are decisive. Happy to stay overnight under the Northern Lights, if accommodation is of a high standard. Photography is important. The Northern Lights may also be combined with reindeer or dog sledding, boat trip and preferably private guide.
Searches for a lot of information on the destination’s official website, TripAdvisor and Google, and uses Facebook and WhatsApp frequently. Wishes to buy ready-made packages or tailor their own packages at one booking site.
Segment penetration:
Activity level:
Interest for type of Northern Lights activity and transport:
Qualities for choosing Northern Norway & Northern Lights:
Important for Northern Lights excursions:
City - social:
Relevant sources of information:
Booking:
Booking method - package:
Travel agency website(47%)
www.visittromso.no (27%)
Contact travel agent / tour operator (19%)
Booking method - activities:
www.visittromso.com (53%)
Activity provider’s website (41%)
Personal contact Tourist Office (38%)
Willingness to pay:
For 4 nights in Tromsø. Price per person, total cost / budget including travel, accommodation and activities / excursions
% prepared to…
Pay a bit extra for completely unique activities: 31%
Pay a bit extra for comfort during the activities / excursions: 41%
Potential (number of people in 100,000):
Short-term: In the target group and respond: Can’t think of any reasons for not visiting Northern Norway